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Fostering a Rescue Pet
Love pets but not ready to commit to one for life? Check out how you can be a foster carer, instead – and help out an animal in need.
In this blog post, we’ll explore the world of fostering, from its benefits and rewards to practical tips for getting started.
The Power of Fostering
For many animals, entering a shelter environment can be overwhelming and stressful. Fostering offers these pets a chance to escape the confines of a kennel and experience the comforts of a home environment. By opening their homes to rescue pets, foster families provide a safe haven where these animals can heal, decompress, and receive individualised attention, socialisation, and behavioural rehabilitation tailored to their specific needs. There are countless success stories of pets who have blossomed in foster care, going on to find their forever homes thanks to the love and dedication of their foster families.
Fostering rescue animals provides them with a temporary home environment, which can greatly ease their transition to a permanent home. This experience can make them more adaptable and less stressed when they move to their forever homes. However, it’s important to remember that pets in kennels also receive care and love from dedicated shelter staff and volunteers. The goal is always to ensure every animal feels safe and cherished, whether they’re in a foster home or awaiting adoption at the shelter.
Benefits of Fostering for Foster Carers
Fostering a pet is the opportunity to make a tangible and meaningful difference in the life of a rescue animal. By opening their hearts and homes to a pet in need, foster carers play a direct role in saving lives and helping pets on their journey to find their forever homes. The sense of fulfilment that comes from knowing you’ve made a positive impact on an animal’s life is truly unparalleled.
Fostering also provides foster carers with the opportunity to experience the joy of companionship and connection with a furry friend. For individuals who may not be ready to commit to permanent pet ownership, fostering allows them to enjoy the benefits of having a pet in their lives without the long-term commitment.
Fostering also offers foster carers the flexibility in terms of the type of animal they foster and the duration of their commitment. They have the freedom to choose animals that align with their lifestyle, preferences, and availability, allowing them to tailor their fostering experience to suit their needs.
Who can become a pet foster carer?
Anyone with a love for animals and a willingness to open their heart and home can become a pet foster carer! Whether you’re a family, a single individual, a retiree, a student or someone who can welcome a second pet into your home. As long as you have the time, space, and love to care for a foster pet, you can make a difference in the life of an animal in need. At Sydney Dogs & Cats Home, we provide the majority of the tools and equipment to foster a rescue animal and provide ongoing support for the duration of your foster pets stay with you.
We also have options for short-term fostering in the case existing foster carers are going on holidays, away for work or other circumstances where they are unable to look after their foster pet for a short period. This helps prevent foster pets from returning to the shelter environment, potentially undoing any behaviours that were worked on in foster, and keeps space open for pet intakes.
How do I become a foster carer?
If you are inspired by the idea of fostering rescue animals, consider reaching out to Sydney Dogs & Cats Home, we made the process easy! Complete the sign-up form and our team will be in contact with you.
Let’s make a difference together! 🙂
Common Plants Toxic to Pets
When it comes to the health and safety of our furry friends, pet owners go to great lengths to provide a safe and loving environment. However, many common household and garden plants can pose serious threats to pets. Understanding which plants are toxic is crucial to keeping our pets healthy. Here’s a guide to some of the most common toxic plants that could be lurking in your home or yard.
1. Lilies
Toxic to: Cats
Symptoms: Kidney failure, vomiting, lethargy, loss of appetite
Lilies are beautiful and fragrant, but they are highly toxic to cats. Even small amounts of pollen or water from a vase containing lilies can cause severe kidney damage and can be fatal.
2. Sago Palm
Toxic to: Dogs and cats
Symptoms: Vomiting, diarrhea, liver failure, seizures, death
Sago palms are popular ornamental plants, but all parts of the plant, especially the seeds, contain cycasin, a toxin that can cause severe liver damage.
3. Tulips and Hyacinths
Toxic to: Dogs and cats
Symptoms: Drooling, vomiting, diarrhea, central nervous system depression, respiratory issues
The bulbs of tulips and hyacinths contain toxins that can irritate the mouth and esophagus. Ingesting large amounts can lead to more serious problems.
4. Oleander
Toxic to: Dogs and cats
Symptoms: Severe vomiting, decreased heart rate, cardiac arrest, death
Oleander is highly toxic to pets and humans alike. The plant contains cardiac glycosides that can cause serious heart issues.
5. Azaleas and Rhododendrons
Toxic to: Dogs and cats
Symptoms: Vomiting, drooling, diarrhea, weakness, heart failure
Azaleas and rhododendrons contain grayanotoxins, which can disrupt the normal function of the heart and nervous system.
6. Dieffenbachia (Dumb Cane)
Toxic to: Dogs and cats
Symptoms: Oral irritation, drooling, vomiting, difficulty swallowing
Dieffenbachia is a common houseplant that can cause intense oral irritation and swelling of the tongue, mouth, and throat if ingested.
7. Autumn Crocus
Toxic to: Dogs and cats
Symptoms: Severe gastrointestinal distress, liver and kidney damage, respiratory failure, death
Autumn crocus contains colchicine, a substance that is extremely toxic and can cause multiple organ failure.
8. Philodendron
Toxic to: Dogs and cats
Symptoms: Oral irritation, drooling, vomiting, difficulty swallowing
Philodendron plants contain calcium oxalate crystals that can cause significant oral irritation and swelling if ingested.
9. English Ivy
Toxic to: Dogs and cats
Symptoms: Vomiting, abdominal pain, hypersalivation, diarrhea
English ivy is a popular climbing plant that can cause gastrointestinal issues and discomfort if consumed by pets.
10. Aloe Vera
Toxic to: Dogs and cats
Symptoms: Vomiting, diarrhea, lethargy, tremors
While aloe vera is known for its healing properties in humans, it contains saponins and anthraquinones that can be harmful to pets if ingested.
What to Do if Your Pet Ingests a Toxic Plant
If you suspect your pet has ingested a toxic plant, it’s important to act quickly:
- Remove any plant material from your pet’s mouth.
- Rinse their mouth with water to remove any remaining plant material.
- Contact your veterinarian immediately.
- If possible, identify the plant they ingested.
Safe Alternatives
Fortunately, there are many pet-safe plants you can choose for your home and garden, such as:
- Spider plants
- Boston ferns
- Areca palms
- Basil
- Rosemary
As much as we love to decorate our homes and gardens with beautiful plants, it’s important to be aware of those that can be harmful to our pets. By choosing pet-safe plants and keeping toxic ones out of reach, we can ensure that our furry friends remain healthy and happy. Always consult with your veterinarian if you have any concerns about plant toxicity and your pets.
Safe Interactions Between Kids & Rescue Dogs
Bringing a rescue dog into your home can be a rewarding experience, offering a second chance at life for a deserving animal and providing your family with a loyal and loving companion. However, ensuring safe and positive interactions between kids and rescue dogs is crucial in creating a harmonious and happy household. Here are some tips and guidelines to help foster safe interactions and build strong bonds.
Understanding your rescue dog’s background
Rescue dogs can come from challenging backgrounds. Understanding and respecting their past experiences is essential in creating a safe environment for them and your children. Here’s how to get started:
- Learn about your dog’s history: Before bringing a rescue dog home, gather as much information as possible about their past. This can help you anticipate potential triggers and behaviours.
- Be patient and observant: Allow your dog time to adjust to their new environment. Watch for signs of anxiety or discomfort and address them promptly.
Actively supervising and physically separating
The most important thing is to always actively supervise when your child and your dog are together. You can make physical separation easier by setting up playpens and baby gates to create barriers. Make sure babies, young children and dogs are closely supervised at all times (within arm’s reach and without distractions) when they’re together, especially during playtime.
Never place children on top of or next to your dog. Keep their face out of the dog’s face, and get into the habit of putting yourself between the dog and baby (like when you’re sitting on the floor or couch).
Teaching kids about safe interactions
Educating your children on how to interact safely and respectfully with the new family member is vital. Here are some key points to cover:
- Approach calmly and slowly: Teach kids to invite the dog to them instead of approaching the dog. Explain the importance of being calm and avoiding sudden movements or loud noises that might startle the dog.
- Respect personal space: Explain the importance of giving the dog space, especially when they are eating, sleeping, chewing or resting in their designated area.
- Recognise body language: Help children understand dog body language. For instance, a wagging tail does not always mean a dog is happy, and a dog showing teeth is a clear sign to back off.
Creating a safe space for the dog
Setting up a special and safe area in a quiet place in the home for your dog to retreat to when they need space. It can be a bed or crate. Teach your kids that it’s a special alone place for your dog to go to and that they’re not allowed in it when your dog is there. You can even stick a line of masking tape about a metre from the area to help kids (and adults!) learn boundaries around the dog. They can call the dog over the line to them, and if the dog comes, great! If not, leave them alone (and never enter the space while the dog is in there).
Learning how your dog communicates
Our dogs are always telling us things and use their body to communicate. Some signs can be subtle, so it’s important to make sure that you and all other adults and kids in the household are familiar with your dog’s body language. This will mean you can spot any early warning signs that your dog is stressed, uncomfortable, scared or frustrated, and you can separate them from your child immediately before it escalates.
The earliest signs that your dog is uncomfortable are signs of avoidant behaviour such as turning their face away, leaning their bodyweight away, and trying to walk away.
Other common early indicators that your dog is uncomfortable and should be separated from your child include:
- Stiff body
- Closed mouth
- Turning their head away
- ‘Whale eye’
- Yawning
- Tongue flicks
- Tense facial muscles
- Quick and shallow breathing
- Shaking off
- Excessive grooming, like scratching or licking
Building trust and bonding
Building a strong, trusting relationship between your children and the rescue dog takes time and effort but is incredibly rewarding. Here’s how to encourage bonding:
- Positive reinforcement: Use positive reinforcement techniques to encourage good behaviour in the dog. Praise, treats, and affection can help build trust and reinforce positive interactions.
- Shared activities: Engage in activities that both the dog and the kids can enjoy together, such as gentle play, walks, and training sessions. This helps to build a bond and establish positive associations.
- Respect and compassion: Teach children to be compassionate and empathetic towards the dog’s feelings and needs. This fosters mutual respect and understanding.
Introducing a rescue dog into your family can be a wonderful experience, especially when you ensure that interactions between your kids and your rescue dog are safe and positive. By educating your children, creating a safe environment, and building trust, you can help foster a loving and harmonious relationship that benefits both the dog and your family. Remember, patience and understanding go a long way in helping a rescue dog feel at home and become a cherished member of your family.
If you are concerned about the safety of your child or dog, please contact Ana at behaviour@sdch.org.au as soon as possible.
Willow’s Journey: From Shelter to Forever Home
Willow spent her first week of 2024 lost before coming into Sydney Dogs & Cats Home. At 12 years old, this golden oldie should have been spending her days relaxing in her home, not in a shelter. Willow was safely off the streets and happily spending her days snoozing and going on walks with staff and volunteers and making doggy friends.
While Willow was a happy dog and in good spirits, she had dental disease and needed some teeth extracted to reduce any pain and discomfort and she was diagnosed with osteoarthritis in her hips and hind legs. Willow underwent surgery to remove the affected teeth and was put on medication to help with the osteoarthritis. Willow spent the next few weeks in the shelter recovering and becoming the office dog during the hot summer days, basking in the cool AC.
It wasn’t long before Willow caught the eye of Sarah-Jane and her family who brought Willow home at the end of February. Sarah-Jane sent an update recently and has commented on how wonderful Willow has slotted into her new family’s home and lives, “it’s as if she has been here all along!”
Willow has been quite fond of Sarah-Jane, sleeping next to her bed and under the desk while she is working. Willow has become fond of dinner time, parking herself in the kitchen amongst the action.
Apart from spending time with her humans and dinner time, Willow enjoys her twice daily walks and visiting the pet supply store for new treats and squeaky toys, and always receives a lot of love when out and about.
We’re so happy to see a senior dog like Willow receiving the love she deserves.
If you are looking to add a furry friend to your life, consider an older pet who still has so much love to give.
Published April 2024
INSIGHTS: Evaluating Your Brand’s Vital Signs
How to Conduct a Brand Health Check for Your Business
Your brand is more than just a logo or a product—it’s the essence of your business and the perception that consumers have of it. Just like regular check-ups are essential for maintaining good physical health, conducting a brand health check is crucial for ensuring the long-term success and vitality of your business.
Whether, like some of partners, you are all across this or even if this is all new to you, it’s a good reminder to set aside essential time to health check your brand.
Here are some of the key steps involved in evaluating your brand’s health and diagnosing areas for improvement.
1. Define Your Brand Objectives and Metrics: Start by clearly defining what success looks like for your brand. Establish specific objectives, such as increasing brand awareness, improving customer loyalty, or expanding into new markets. Identify measurable metrics that align with these objectives, such as brand sentiment, customer satisfaction scores, or market share.
2. Assess Brand Perception: Gather feedback from key stakeholders, including customers, employees, and industry experts, to understand how your brand is perceived. Conduct surveys, interviews, and focus groups to gauge brand awareness, perception, and associations. Analyse online reviews, social media mentions, and customer feedback to identify strengths and weaknesses in brand perception.
3. Evaluate Brand Identity and Visual Assets: Review your brand’s visual elements, including logos, color palettes, typography, and imagery, to ensure consistency and alignment with your brand values and positioning. Assess how well these elements reflect your brand personality and resonate with your target audience. Consider conducting a brand audit to identify inconsistencies or areas for improvement.
4. Examine Brand Messaging and Communication: Evaluate the clarity, consistency, and relevance of your brand messaging across all touchpoints, including marketing materials, website content, social media posts, and customer communications. Assess whether your messaging effectively communicates your brand values, benefits, and unique selling proposition. Repetition and simplicity in your messaging is key to your target audience hearing you. Identify any messaging gaps or opportunities for refinement.
5. Analyse Brand Engagement and Customer Experience: Assess the quality of the customer experience at every touchpoint, from initial brand interaction to post-purchase support. Measure customer satisfaction, loyalty, and advocacy through metrics such as Net Promoter Score (NPS) and customer retention rates. Identify pain points in the customer journey and opportunities to enhance brand engagement and loyalty.
6. Aligning with Partners of Shared Values: Evaluate partnerships and collaborations with organisations that share your brand values and contribute positively to your brand image. For example, aligning with a charity like Sydney Dogs & Cats Home not only demonstrates your commitment to social responsibility and will attract and retain engaged staff, but also enhances brand perception among consumers who value animal welfare. Assess the effectiveness of these partnerships in reinforcing your brand values and reaching your target audience.
7. Benchmark Against Competitors: Compare your brand performance against competitors within your industry to identify strengths, weaknesses, opportunities, and threats. Analyse competitor positioning, messaging, visual identity, and customer perceptions to identify areas where your brand can differentiate and improve.
8. Develop an Action Plan: Based on your brand health assessment, prioritise areas for improvement and develop a comprehensive action plan. Set specific goals, strategies, and tactics for addressing identified weaknesses and capitalising on strengths. Assign responsibilities, allocate resources, and establish timelines for implementation.
I know this is topline and it’s simply meant to be food for thought. Think of it as a reminder to not let your brand health needs become overwhelming. Simply make a start in looking at some of the above. Conducting a brand health check is essential for ensuring that your brand remains relevant, competitive, and resilient in today’s marketplace.
By regularly evaluating key aspects of your brand, identifying areas for improvement, and taking proactive steps to enhance brand health, you can strengthen customer relationships, drive business growth, and position your brand for long-term success. Remember, a healthy brand is a valuable asset that requires ongoing care and attention.
Hope this helps! If you have ideas or steps you’ve taken that have helped your brand, then please share and we can include them in the next newsletter. Email me on karen.kalpage@sdch.org.au
Thank you,
Karen
Karen Kalpage
Head of Fundraising and Marketing
Sydney Dogs & Cats Home
Donut the dog says THANK YOU!
We are excited to share that Donut the dog, thanks to supporters like you, has found her forever home! Donut came to us in November 2022 as an 11-month-old who was found lost and scared wandering the streets. She was very skinny, required two major surgeries to fix the pain in her knees and she needed dental surgery to address some severe issues. Despite her health issues, Donut is an incredibly friendly dog and loves being around people, so it surprised us that it took just over a year to find her forever home.
But good things happen to good dogs who wait! Donut’s new mum Phoebe had also been patiently waiting for the perfect moment to adopt a dog, something she had been wanting to do for most of her life. As soon as she and her family moved into a new home, her hunt for the perfect dog begun late last year. Phoebe instantly fell in love with Donut’s gorgeous smile, standing out from all the photos on our website. Phoebe and Donut’s wait was worth it as they have both found their soulmate.
Donut is now living her best life and hasn’t let her multiple surgeries slow her down! She enjoys going on daily walks, going on beach adventures and frolicking in the water throughout the summer, chasing balls at the park and playing with any toy that squeaks. She quickly found her spot on the sofa which remains ‘Donut’s spot’ and learnt that the vacuum cleaner is her number one enemy.
It didn’t take Donut long to settle in at all. She is loving being around her people and playing as much as she can, showcasing her funny, clumsy and bright side.
It is because of your support; sharing our stories, emails and social media posts, and donating that allows us to help Donut and other pets like her.
Want to support more dogs like Donut? You can donate here.
Add Fun to Your Dog’s Day
Are you looking for ideas to make your furry friend’s life better?
We delve into the transformative realm of dog enrichment activities—an essential ingredient for nurturing happy, healthy, and well-rounded dogs. We lead busy lives and often it’s necessary for us to be away from home for long periods. But just like us, dogs like to be kept entertained and can easily become bored without enough to do leading to unwanted and destructive behaviours.
Enrichment is more than just a buzzword; it’s a commitment to providing an environment and activities that look after your dog’s physical, mental, and emotional well-being. In other words, finding ways to enrich your dog’s life!
Below are some ideas, but explore limitless possibilities by tapping into your imagination. Try to mix it up too – doing the same activity day after day lowers its value. When presenting a new challenge or food toy to your dog, start easy. Let them see you scatter the food, have the food in a ball that easily comes out etc. Then, slowly increase difficulty.
Enrichment toys
Interactive toys stimulate a dog’s natural impulses to chew, gnaw, chase, and forage. Not only do puzzle toys give your dog’s brain a workout, but they also allow your dog a positive sense of achievement.
- Snuffle Mat: A snuffle mat keeps your dog entertained and slows down their mealtimes. Simply sprinkle their favourite treats or mealtime kibble through the ruffled wing sections and let them find it when they are home alone for a long-lasting, tasty and brain-stimulating exercise!
- Kong: A Kong is a hard, rubber, snowman-shaped toy with a small hole on top and a large one on the bottom. It takes just a few minutes to stuff a Kong toy with food or treats and can occupy your dog for several hours, depending on your dog’s personality and interest level. As your dog works to remove food or treats from the Kong toy, they expend excess energy. Not only does this help reduce boredom, but it can also help alleviate anxiety. For a longer experience, freeze the Kong before giving it to your dog.
- Lickimat: A lick mat is a flat mat, designed for your dog to lick, over and over. They are usually coated with ridges and brittles that encourage licking. Since they are flat, dogs are not able to grab food with their teeth and must use their tongue instead. The result: it takes much longer to eat all the food and provides a fun and stimulating activity for your dog.
Chew toys
Chewing naturally increases a dog’s overall well-being. The repetitive action of chewing releases serotonin and dopamine, two important neurotransmitters in the brain that support mental health, and a feel-good vibe. Provide your dog with some long-lasting chews such as:
- Bully stick
- Goat horn
- Deer antler
- Kangaroo tails
DIY enrichment
Enrichment doesn’t need to be expensive, and you don’t have to spend money to get started. In fact, there are many things you can do using things you’ve already got at home!
- Rolled-up towels: Roll some treats into a towel or bathmat and let your dog unroll it to find the treats throughout. You can level up by tucking the end of the towel into a box or plastic container, so it doesn’t unravel as easily. Encourage the dog to interact with the towel to get to the treats.
- Frozen treats: Freeze some of your dog’s favourite treats into an ice block! Let them enjoy and uncover the treats within.
- Scavenger Hunts: Put your dog’s food or dried treats in multiple places around the house or your yard, or simply scatter it amongst the grass and let your dog search! You can start with just one room or a small area of lawn and level up by using your entire yard or house.
- Toy hide-and-seek: You can even teach them to find toys. Get them excited about a toy, then let them see you go hide it somewhere easy – say “go find” they get it and you play. Then you slowly make it harder. You could even choose two toys for them to play with each day.
- Recycling pit: Add loose cardboard boxes, empty toilet rolls, egg boxes, scrunched-up towels etc to a large box or shell pool and scatter food throughout. You can level up by adding some food into closed boxes, stuffing scrunched paper and food into tubes so there are multiple small puzzles within the bigger puzzle!
Get started with dog enrichment and tag us on social media to spread the joy!
Back to Work and School Routine for a Happy Dog
As the back-to-school or return-to-work season approaches, families experience a shift in their household routines. It’s time to start setting early alarms, packing school lunches and leaving the house quiet during the day. Your dog’s daily routine also will change, and they will be home alone more.
While it’s normal for dogs to feel a little out of sorts as they adjust to this new routine, here are a few steps you can take to ease the transition:
1. Practice your new routine before school/work starts
Get your dog used to their new routine as soon as you can. Mimicking your back-to-school or work routine early allows your dog to gradually adjust to the change instead of making the switch abruptly. Establish a consistent routine and stick to it:
- Set your alarm and begin your mornings as you would on a normal school day
- Take your dog out for a bathroom break or walk at the same time you will on weekdays (both in the morning and evening)
- Practice leaving your dog alone at home for small periods to help them adjust
- Set their meal routine (again, both mornings and evenings) at their new times
2. Plan extra exercise in the mornings and evenings
Even with the chaos of the daily routine starting again, your dog still needs to be exercised to keep them happy and healthy. Walking your dog in the morning gives them a chance to burn any energy and leaves them tired for a day without the company they’re used to having. Allow 30 to 45 minutes in the morning for walking, playing and interacting with the outside environment and schedule another exercise, play and/or training session with your dog in the afternoon/evening.
3. Keep your dog mentally stimulated during the day
While our dogs are home alone, they like to be kept entertained. Boredom in dogs can lead to destructive behaviours and behavioural issues. Providing enrichment for your dog is one of the most important things you can do and it’s easy to incorporate into your daily routine. Using a Kong toy stuffed with peanut butter, or a LickiMat with some Greek yoghurt can keep your dog busy for a while. Freezing them in advance can provide even more entertainment since it will take your dog longer to lick out all the deliciousness. Dogs love to chew so provide them with appropriate long-lasting chews such as bully sticks, goat horns or deer antlers.
You can also leave some slow music on during the day. Your dog will go from constantly hearing voices during the day to complete silence for hours. You can find some playlists for doggies on Spotify or leave the radio on.
4. Hire a dog walker/sign up for doggy daycare
Maybe your schedule doesn’t allow for enough walking time in the morning, or you just don’t want your dog to spend the day alone. Enrol your dog with a local dog walker or doggy daycare.
Back to school/work is a tough adjustment for everyone. If your dog seems to struggle with the new routine and you need help, our Pawsitive Behaviour Consultant is here to help. Contact us today for more information.
Executive Insights
Overcoming tough times
By Melissa Penn, Managing Director, Sydney Dogs & Cats Home
We have experienced really hard financial times over the years, being heavily reliant on the generosity of our community of supporters to keep us going. In recent times, with the increased cost pressure of running multiple sites, our finances looked dire and we were at risk of closure. We had to instil some efficient and effective budget management and financial sustainability strategies immediately. Here are 5 ways to show how we turned ourselves around. Hopefully some of these tips can help your business weather tough times too.
1. Conducted a Comprehensive Cost Audit: We began by conducting a thorough review of our current expenses. Identifying all fixed and variable costs, and categorised them based on necessity and priority. We have always operated very leanly, but we pulled everything out that we could to minimise outgoings and strain on the organisation and developed an operating budget for each department. This included revising our income billing structures to ensure a sustainable model was developed to not just minimise outgoings, but to maximise incomings.
2. Reviewed Organisation Chart: A problem we have always faced is not having enough resources. However, we don’t have the funds to just keep hiring staff. So we performed a comprehensive review of our organisational structure to ensure resources were allocated efficiently. In times of financial strain, its crucial to maximise the impact of each team member, so having the right people in the right roles is crucial. Upskilling or cross training staff is also important to cover multiple functions, which can vary day to day. We redistributed staff and resources to address the most critical gaps, trimming our senior leadership roles and investing more into front line areas where the biggest gaps were identified.
3. Negotiate with Suppliers and Vendors: We reviewed all our suppliers to ensure we were getting the best value and negotiated better terms, and importantly set up as many pro and low bono partnerships where possible. Many businesses are willing to discuss different forms of support, payment plans, discounts, or rebates during tough economic times. Building strong, transparent relationships with your suppliers can lead to agreements that help both parties weather financial challenges.
4. Look for Creative New Income-Generating Opportunities: In addition to cutting costs, we explored how we could innovate new income streams. This involved creating upselling opportunities, for the first-time opening Vet services to the public and other Councils, developing a new sales and merchandise range, targeting new customer and donor segments and adapting our business model. By actively seeking new revenue sources, you can offset financial challenges and potentially discover untapped markets for your products or services. This approach focuses on not just reducing costs but also proactively driving revenue growth during challenging times. Partnerships, collaborations, and exploring emerging trends is critical. We also tested new segments and used data to inform and guide where we invest funds in marketing and promoting to help with revenue growth.
5. System Efficiencies and Continual Improvement: It is important that we focus on continual improvement opportunities, not just to ensure we are providing the highest quality of care for our animals, but to ensure we are working efficiently to maximise our limited resources. This included investing in systems to enhance productivity and promote resource efficiencies. Regular reassessing and refining processes ensures our systems stay agile and are responsive to our changing and growing business needs.
Our partners are important to us. I think it’s important to continue sharing with each other trends, tips, what’s working, and what isn’t, so we can continue to build and strengthen each other and our wonderful community who continue to help lost and abandoned pets.
Thank you,
Melissa
Managing Director
Sydney Dogs & Cats Home
Partner Perspectives: Benny Button
Sydney Dogs & Cats Home partner Benny Button kicks off our Partner Perspective Series with an article on mindfulness to help your staff start their year right:
Being Mindful when ‘Busyness’ is back!
Most of us are coming out of what has hopefully been a restful and replenishing holiday season. But now it’s back to work and the resumption of the ‘norm’ where our modern lives and workplaces are busier than ever.
Before we know it demanding workloads and numerous responsibilities will be filling our calendars and to-do lists to the brink of bursting. The constant flow of information, email, and media competing for our attention at all hours of the day resumes. It’s not hard to see that we can become so busy being busy that we lose sight of what is most important to us, or even lose our sense of self and connection with others.
Our brains do their best to cope with these demands by setting habits of thinking, feeling, deciding and behaving that aim to help us handle our workloads and the high expectations we place on ourselves. It’s like having ‘default settings’ in our brains that guide us to navigate our daily experiences as if we are on autopilot mode.
We can all benefit from making time to slow down and tune into what’s important. We can reawaken our awareness and focus our attention on what matters – taking action mindfully. What’s more, we can practise doing this – even train this capability – because ‘busyness’ has become the default setting and our brains are switching into autopilot mode in an attempt to cope with the demand. This process is mindfulness, and it is something research shows us is incredibly valuable.
While the above context is serious stuff, we can have some fun learning ways to practice mindful awareness and building our attention skills. We can enjoy the process of firing, wiring, and rewiring our brain’s default settings and switching off our autopilot – all while experiencing novel and interesting experiences.
Here are five practical ways to practice mindfulness, each with clear action steps:
1. Mindful Breathing Breaks:
Action: Schedule short breaks (1 to 5 minutes) throughout your workday. During these breaks, focus solely on your breathing. Sit comfortably, close your eyes, and take deep, slow breaths. Concentrate on the sensation of air entering and leaving your nostrils, and the rise and fall of your chest. If your mind wanders, gently bring your focus back to your breath. If you would like an example of a practice watch this instructional video from Dr. Adrian Medhurst. Take a mindful breather
2. Mindful Eating:
Action: Choose one meal or snack each day to eat mindfully. Turn off all distractions like TV or smartphones. Pay attention to the colors, textures, smells, and flavors of your food. Chew slowly, savoring each bite and noticing the sensations and tastes. If you’re up for it take some time to reflect on the journey of the food – from where it was grown to how it was prepared.
3. Mindful Walking:
Action: Dedicate 10-15 minutes a day to go for a mindful walk. This can be done during a break at work or in your neighborhood. Walk slowly and deliberately, noticing each step and the sensations in your feet and legs. Observe your surroundings – the sights, sounds, and smells. Use this time to connect with the environment, allowing your mind to focus on the present moment. Did you know ‘Awe Walking is a thing? Curious? Take a look at this article.
4. Gratitude Journaling:
Action: Each evening, spend a few minutes writing down three things you are grateful for that day. These can be simple things like a sunny day, a productive meeting, or a kind gesture from a colleague. This practice helps to shift focus from the day’s stresses and cultivate a mindset of appreciation and positivity.
5. Mindful Listening:
Action: During conversations, practice fully focusing on the person talking. Put away any distractions, maintain eye contact, and listen without planning your response. Notice the person’s expressions and tone. Be present in the conversation, acknowledging the other person’s feelings and perspectives. This not only enhances your mindfulness but also strengthens your relationships.
Incorporating these practices into your daily routine can help in managing stress, enhancing focus, and maintaining a connection with the present moment as ‘busyness’ kicks back into gear.
Troy Mansell
Co-Founder & Director
Benny Button
Want to learn more? Talk to Troy at hello@bennybutton.com
**Benny Button partners with Sydney Dogs & Cats Home to assist staff with wellbeing as well as donating to help lost and unwanted pets.
